Google Analytics Integration
The Sona Growth Platform is a customer data platform which allows you to ingest, combine and transform growth marketing data and to bring that data into the go-to-market tools that your sales and marketing teams already utilize. Using the Sona Growth Platform integration with Google Analytics, you will be able to define, sync, and automatically update data pulls from the platform to blend with other data sources, build reports and charts, and analyze marketing performance.
Integrate Google Analytics and Sona to Build a Customer Data Platform
To integrate the Sona Growth Platform and Google Analytics:
- Make sure that you are logged in as an administrator on both your Sona and Google Analytics accounts.
- Starting from the left sidebar, click on Connectors -> Pink + button -> Google Analytics
- In the next screen, select your Google Analytics email account and then enter your password to authenticate your connection.
- Click "Save" to save the integration between Google Analytics and Sona.