Sona Labs Platform: Overview
The Sona Labs Platform is a customer data platform that combines advanced attribution, data unification, growth reporting, and then synchronizes that enhanced data across all of your go-to-market sales and marketing tools. Our platform features:
- Data connectors - Connect, enhance, and synchronize all of your unified marketing data from our platform.
- Advanced attribution - Track and understand the user journey from the first click to customer conversion using our tracking code implementation.
- Data-driven personalization - Filter, define, and export custom data segments to your other tools for additional leverage and content personalization.
- Reporting & analytics - Build reports, visualize charts and dashboards, and derive insights without requiring engineering assistance.
To get started, complete the following in order:
- Setup tracking settings
- Setup data connectors
- Generate source reports
- Setup user profiles (optional)
- Setup conversion tracking (optional)