Setting Up Conversion Tracking: Google

Setup conversion tracking reporting to Google Ads

To setup conversion tracking reporting to Google Ads, first ensure that you've setup the conversion action in the appropriate Google Ads account. Then follow these steps in the Sona platform:

    1
    Starting from the left sidebar, click on Connectors and click the appropriate Google Ads account from the list:
    2
    In the next screen, identify the ad account to setup the tracking reporting and click on "+ Add Event"
    3
    In the side module that appears, select the following:  Conversion Action - this action should have already been created in the relevant Google Ads account.  Select Source (identify the source report), and map the event params. Click "+ Add" to add additional params.
    4
    Click the "Save" button to save the conversion tracking configuration.
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