Setting Up Conversion Tracking: Facebook
Setup conversion tracking reporting to Facebook
To setup conversion tracking reporting to Facebook, first ensure that you've setup the conversion pixel event in the appropriate Facebook account. Then follow these steps in the Sona platform:
- Starting from the left sidebar, click on Connectors and click the appropriate Facebook account from the list:
- In the next screen, identify the ad account to setup the tracking reporting and click on "+ Add Event"
- In the side module that appears, select the following: Facebook Pixel and Event (this pixel should have already been created in the relevant Facebook account), and Select Source (identify the source report). Map the event params to the source report columns. Click "+ Add" to add additional params
- Click the "Save" button to save the conversion tracking configuration.