How Sona Works

Understand how Sona transforms anonymous website traffic into qualified leads and revenue opportunities through intelligent visitor tracking, identification, enrichment, and activation.

The Sona Data Journey

Understand how data flows through the Sona Platform, from initial visitor tracking to actionable insights in your CRM and marketing tools.

Account & Person Identification Explained

Learn how Sona transforms anonymous website visitors into identified companies and individuals, revealing who's interested in your product and when to engage.

Intent Prediction & ICP Scoring

Discover how Sona analyzes visitor behavior to predict buying intent and evaluate account fit, helping you prioritize outreach and maximize conversion rates.

Multi-Channel Data Unification

Learn how Sona connects data from paid advertising, organic traffic, email campaigns, and other marketing channels into a single unified view for complete attribution and insight.