How Sona Works

Understand how Sona transforms anonymous website traffic into qualified leads and revenue opportunities through intelligent visitor tracking, identification, enrichment, and activation.

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Start with The Sona Data Journey for a step-by-step picture of how a website visit becomes a qualified pipeline opportunity.

The Sona Data Journey

How data flows through Sona — collection, identification, enrichment, and activation — from a website visit to insights in your CRM and tools.

Account & Person Identification Explained

How Sona identifies anonymous website visitors at two levels — companies (account-level) and individuals (person-level) — and what each reveals.

Intent Prediction & ICP Scoring

How Sona scores account fit (ICP) and predicts buying intent from visitor behavior, so you can prioritize the prospects most likely to convert.

Multi-Channel Data Unification

How Sona unifies paid, organic, email, and offline marketing data into one view of the customer journey for complete multi-touch attribution.