Sona Enrich

Your data intelligence layer for growth — enrich every lead, contact, and account with verified firmographic, technographic, and intent data, then activate it across your stack.

Sona Enrich does more than fill in missing fields. It focuses on identifying who is high-fit, in-market, and ready for engagement, so your team can prioritize its best opportunities and operate with precision.

What Sona Enrich delivers

• Complete account profiles — turn any domain or record into a rich company profile: industry, size, technology stack, funding, and web presence.
• ICP fit scoring — automatically evaluate how closely a lead or account matches your ideal customer profile.
• Buying stage & intent signals — detect whether a company is researching your category or showing in-market readiness.
• Activation across your stack — sync enriched insights into HubSpot, Salesforce, outreach workflows, and ad platforms.

Why it matters

High-quality data drives better targeting, stronger personalization, and higher conversion. With Sona Enrich:

• Marketing targets the right accounts instead of wasting spend.
• Sales focuses on accounts actively showing intent.
• RevOps maintains clean, reliable, unified data across systems.

This turns enrichment from a reporting tool into a revenue acceleration engine.

Key capabilities

• Profile360 — generate structured company profiles instantly.
• Account360 — a centralized view of fit, intent, and the buying journey.
• Bulk & real-time enrichment — update CRM records automatically or in batches.
• Search & lookup tools — quickly verify and explore accounts.
• Sync to CRM & workflows — push intelligence directly into sales and marketing systems.

Ideal use cases

• Marketing teams — build better audiences and optimize ad targeting.
• Sales teams — identify high-priority accounts and personalize outreach.
• RevOps & data teams — maintain clean, consistent data across the organization.
• AI & scoring models — power lead scoring and predictive pipelines.

In short, Sona Enrich identifies who matters, when they matter, and how to engage them — so your team operates smarter, faster, and with confidence.

ICP Fit Score

How the ICP Fit Score measures how well an account matches your Ideal Customer Profile — and how to configure the attributes and weights behind it.

Buying Stage

How Sona classifies accounts across Awareness, Consideration, Decision, and Purchase — what each stage signals, and how to filter accounts by it.

Intent Signals

How Sona tracks the visitor behaviors that signal buying intent — what the common signals mean and how to filter your accounts by them.

Company Search

Discover high-fit accounts before you ever look for a contact — search millions of companies by firmographic, technographic, marketing, and developer signals, then build targeted lists.

Identified Accounts

Turn anonymous website traffic into qualified pipeline — see which companies visit your site, reveal the contacts inside them, and build targeted lists.

Target Account Lists

Build static, fully-controlled collections of accounts — curate them manually or upload a CSV that Sona enriches — to power ABM and multichannel outreach.