Skip to main content

Tracking Setup

To collect web tracking activity related to website visits, you’ll need to implement the Sona SDK. The Sona SDK captures data as users browse pages on your site. To ensure maximum attribution coverage, it is recommended to install the Sona SDK directly on your website. In some cases, ad blockers can prevent tag managers and their accompanying scripts from loading, resulting in potential data loss. As an alternative, you can install the Sona SDK with Google Tag Manager.

Sona SDK Setup​

Step 1: Click the General button under Settings in the left sidebar

Zoomed in sidebar

Step 2: Click Tracking Pixel

Zoomed in general settings sidebar

Step 3: Make sure Setup for Websites is clicked

Tracking pixel tab

Step 4: Choose either With Form Capture or Without Form Capture

Form capture options

With Form Capture - The tracking pixel records user interactions, including form submissions, capturing details like names or emails for deeper attribution and lead tracking.

Without Form Capture - The tracking pixel tracks visits and engagements but does not capture form submissions, limiting data to page views and click activity.