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Sona Outbound

What is Sona Outbound?​

Sona Outbound is your unified outbound operations engine. It syncs every email send, open, click and reply across outreach tools and your CRM, then combines that with intent and web-engagement signals so you can prioritize, personalize and attribute every interaction.

Instead of treating outbound campaigns as isolated send-lists, Sona Outbound treats them as part of a connected growth system: tracking every touch, scoring every account, routing the right opportunities, and measuring what truly drives pipeline.

What Sona Outbound Enables​

  • Unified Engagement Logging — Automatically capture all email activities (sends, opens, clicks, replies) into your CRM timeline, giving Sales and RevOps full visibility.
  • Intent + Web-Match Insights — Match your outbound target lists to website visitors and see which accounts are engaging — so you can prioritize outreach based on real activity.
  • Workflow Automation & Routing — Trigger follow-ups, assign tasks, update CRM fields or sync to ads when an account shows signals of interest.
  • Attribution & Revenue Tracking — Connect outbound touches to deals, funnel progression and closed-won revenue so you know which sequences and accounts drive results.
  • Safe Scale & Compliance — Manage unified block lists, prevent outreach to restricted contacts, and maintain clean workflows across growth teams.

Why It Matters​

Outbound teams need more than just send tools, they need intelligence, orchestration and measurement. With Sona Outbound:

  • Sales works off the right list, not just a list.
  • Marketing and Ops measure outbound as part of the revenue engine, not a cost center.
  • RevOps maintains trusted data flows, connected from outreach to CRM to deals.

It turns outbound from a one-off tactic into a strategic growth channel, integrated with your broader GTM engine.

Core Capabilities at a Glance​

CapabilityWhat it Enables
Engagement LoggingCapture sends, replies, opens, clicks directly in CRM
Web + List MatchSee which target accounts are active on your website
Triggered AutomationsLaunch follow-ups, sequence changes, tasks on signals
Multi-Channel OrchestrationCombine email + ad + web engagement into one flow
Attribution & ReportingLink outbound touches to pipeline, opportunities, revenue

Ideal Use Cases​

  • Sales Teams: Automatically prioritize and route accounts based on real behaviours and responses.
  • Marketing Ops & RevOps: View outbound as a measurable part of the funnel — tied to lead-to-deal conversion and revenue.
  • Growth Teams: Blend outbound efforts with web-engagement and account-intent data to run smarter campaigns.
  • Data & Systems Teams: Keep outreach workflows compliant, clean, and unified across tools and systems.

In Short​

Sona Outbound is the full-stack outbound platform built to log, score, act and attribute every interaction, turning outbound outreach into an intelligent, measurable revenue growth system.

Build & activate audiences

This guide shows you how to create and manage audiences in Sona - auto-updating datasets that filter and segment your web visitors, accounts, and people data for targeted marketing campaigns. You'll learn how to build custom audiences with filters, transform data with calculations, and sync audiences with external systems for automated workflows. With this guide, you'll be ready to confidently create dynamic audience segments that automatically update and integrate with your marketing tools.