Guides
API ReferenceBuying Stage
Buying stages are typically categorized into several phases:
ICP Fit Score
ICP Fit Score in Sona measures how well an account matches your Ideal Customer Profile (ICP), helping you prioritize high-fit leads based on industry, size, and tech stack.
Visitors Count
Visitors Count metric in the Accounts table represents the number of unique visitors from a company that has interacted with your website. This helps you track engagement at the company level, providing insights into how many people from a particular business are exploring your site.
Identified People
The Identified People column in the Accounts table shows how many visitors from a company have been identified based on their interactions with your website. This helps you understand whether your visitors have known contact details or if they remain anonymous.
First Touch Channel / Last Touch Channel
The First Touch Channel is the initial marketing channel through which potential customers first engage with your product or website. It helps you track how visitors discover your business—whether through email, social media, paid ads, or organic search. Understanding this first interaction allows you to optimize your marketing efforts and improve customer acquisition.
Page Views / Unique Pages
The Page Views column in the Accounts table shows the total number of pages viewed by visitors from a specific company while browsing your website. This helps measure engagement and interest levels, giving you insights into how actively a company is interacting with your site.
Intent Signals / Intent Score
The Intent Signals column in the Accounts table tracks key visitor behaviors that indicate a company’s level of interest in your product or service. These signals help you identify engaged prospects based on their interactions with your website.
Find Buyer Contact
Sona makes it easy to access and manage buyer contact information, ensuring seamless communication with your customers. Having accurate buyer details allows you to personalize outreach, improve customer relationships, and drive business growth. Whether for follow-ups, support, or marketing efforts, quickly finding the right contact helps you stay connected and provide a better customer experience.
Custom CRM Stages
HubSpot categorizes leads and customers into different lifecycle stages to help businesses track their journey from first interaction to conversion. These stages allow you to align marketing and sales efforts based on a contact's engagement and intent.
Account activity alerts
Use the Alerts page to create and manage automatic Slack notifications whenever a visitor triggers an intent signal.