Find Accounts (or Identify Active Accounts)

6 items

Buying Stage

How Sona classifies accounts across Awareness, Consideration, Decision, and Purchase — and how to filter your accounts by buying stage.

How the ICP Fit Score measures how well an account matches your Ideal Customer Profile — and how to configure its attributes and weights.

Track the number of unique visitors from each company interacting with your site, to gauge account-level engagement.

See how many visitors from each company have known contact details versus remaining anonymous.

See the first and last marketing channels an account engaged through, so you can attribute discovery and optimize acquisition.

Track how many pages visitors from each company view on your site, as a measure of account engagement.

How Sona's intent signals track the visitor behaviors that reveal a company's interest — and how to filter accounts by them.

Find and open buyer contact details in Sona to personalize outreach and stay connected with the right people.

How CRM lifecycle stages — Subscriber, Lead, MQL, and more — map a contact's journey from first touch to customer in Sona.

Create and manage automatic Slack alerts that fire when an account triggers an intent signal on your site.