Guides
API ReferenceStep 1: Find active accounts to target
De-anonymize your website visitors, connect them to CRM accounts, and uncover the high-value accounts worth targeting first.
Step 2: Track buyer activity on your target accounts
Use People Lists to track buyer activity across your target accounts — see who's engaging and when.
Step 3: Identify buyers engaging with your product
Use the People List feature to identify and analyze the individual buyers engaging with your product.
Step 4: Build custom segments that are most likely to convert
Build custom audiences from attributes, behaviors, and intent signals to prioritize the accounts most likely to convert.
Step 5: Use filters to spot high-intent leads
Use Audiences and filters like Intent Signals, Buying Stage, and ICP Score to spot and prioritize your highest-intent leads.
Step 6: Activate data in your go-to-market platforms
Sync your Sona data into your CRM, marketing automation, and sales tools to personalize engagement and drive revenue.