Step 2: Track buyer activity on your target accounts

This guide will walk you through using the People List feature to effectively track and analyze buyer activity.

Step 1: Navigate to Identified

Go to People in the left sidebar and click Identified.

This table displays People accounts that have been identified.

Step 2: Apply Purchase Date filter

Click on the Filters dropdown and type Purchase Date in the search bar. This lets you filter out non-buyer accounts.

Then, select and add a condition.

The People accounts displayed here are those that made a purchase in 2025.

Step 3: Open an account

Click on either the name or email of an account.

Step 4: View activity

Scroll down the profile to the Activity section to see the user's previous activities.