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API Overview

What is Sona?​

Sona is an AI-powered marketing intelligence and automation platform designed to empower sales and marketing teams with the tools they need to identify, engage, and convert high-intent website visitors efficiently. By unifying attribution, identifying and scoring accounts based on intent signals, and automating workflows in one place, Sona transforms fragmented first-party data into actionable growth insights and qualified pipeline.

Introduction to Sona's APIs​

The API provides a variety of opportunities for you to interact with Sona's platform functionality and data. Your organization's API access is restricted by your current Sona plan.

Use cases for Sona's APIs include, but are not limited to:

  • Enrich profile data: Use the Profile360 endpoint to enrich data for individuals based on their email address. Get publicly available identity and professional details including name, job title, profile photo, company information, visitor journey, ad conversions, and engagement milestones.
  • Enrich company data: Use the Company Enrichment endpoint to retrieve comprehensive firmographic data, technology stack, social media profiles, revenue estimates, and advertising activity for any company based on their domain.
  • Get account intelligence: Use the Account360 endpoint to retrieve holistic account views including visitor activity, intent signals, buying stage indicators, ICP scoring, engagement history, and identified contacts within each organization.
  • Search for companies: Use the Company Search endpoint to discover and filter companies based on various firmographic criteria including domain, name, industry, location, employee count, and revenue ranges.
  • Retrieve company logos: Use the Company Logo endpoint to quickly fetch company logo URLs without consuming full enrichment credits, ideal for populating UI elements and building company directories.
  • Build integrations: Integrate Sona's visitor identification, intent signals, and account intelligence into your own applications. The API offers the ability to retrieve enriched data, analyze visitor journeys, and access engagement metrics in real-time.

Ready to Explore Sona's APIs?​

Whether you're a customer that wants to access data via Sona or you want to partner with Sona to build integrations, Sona's API resources will guide you through the available endpoints, sample requests/responses, use cases, and more!

Getting Started​

If you're new to Sona, get started with an account today to start exploring our APIs and tracking your first website visitors.

If you're a customer that wants to access Sona's data or other platform functionality, you should start by creating an API key in your Workspace Settings.

If you want to partner with Sona to build an integration, you need to build an OAuth 2.0 authorization flow to retrieve data on behalf of mutual customers.

And regardless of your use case, Sona's reference docs detail the functionality of each endpoint, including example requests and responses.