ICP Fit Score
ICP Fit Score in Sona measures how well an account matches your Ideal Customer Profile (ICP), helping you prioritize high-fit leads based on industry, size, and tech stack.
Adding ICP Fit Score parameters in Sona
Step 1: Open General settings
Navigate to General under Settings.

Step 2: Access ICP scoring
Click Scoring, then select the ICP tab.

Step 3: Add attributes
Click + Add Attributes to view and select criteria for building your ICP. Assign weight percentages to different attributes to fine-tune how leads are scored.