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API ReferenceAgent Analytics
AI assistants increasingly answer questions about your category by reading your website directly — their crawlers fetch your pages, extract the content, and use it to ground their answers. Agent Analytics makes that traffic visible: it shows you which AI agents visit your site, which pages they read, and how often.
Where traditional analytics tracks human visitors, Agent Analytics tracks the machines that feed AI answers. It treats AI crawlers as a first-class audience — so you can see whether the bots behind ChatGPT, Claude, Perplexity, and others are actually reaching the pages you want them to cite.
Agent Analytics pairs naturally with AI Visibility. AI Visibility shows whether your brand appears inside AI answers; Agent Analytics shows whether AI crawlers are reaching your pages in the first place. Together they cover both halves of the AI discovery loop.
What you can see
Once traffic is flowing to Sona, Agent Analytics surfaces:
- Which AI agents are visiting — identified by crawler, grouped by the company behind them (OpenAI, Anthropic, Google, and more).
- Which pages they read — the exact paths AI crawlers fetch, so you can tell whether they're reaching your high-value content or stalling on the wrong pages.
- How often they visit — crawl frequency over time, so you can spot whether a new page is being picked up.
AI crawlers Sona identifies
Sona detects the major AI agents and crawlers operating today:
| Company / Source | Crawlers identified |
|---|---|
| OpenAI | GPTBot, ChatGPT-User, OAI-SearchBot |
| Anthropic | ClaudeBot, Claude-SearchBot, anthropic-ai |
| Perplexity | PerplexityBot |
| Google-Extended | |
| Apple | Applebot-Extended |
| Amazon | Amazonbot |
| Meta | Meta-ExternalAgent, Meta-ExternalFetcher |
| ByteDance | Bytespider |
| Cohere | cohere-ai |
| Common Crawl | CCBot |
| Other | YouBot, Timpibot, Kangaroo Bot, magpie-crawler, ICC-Crawler, iaskspider/2.0 |
This list reflects the crawlers Sona recognizes today and is expanded as new AI agents appear. The detection list lives in the integration you deploy (for example, the AI_BOTS pattern in the Cloudflare Worker), so you can confirm exactly which agents are matched.
How to set it up
Pick the method that matches how your site is served. Both stream request data to Sona, which identifies AI agent visits and reports them in Agent Analytics.
| Method | Best for | Guide |
|---|---|---|
| Cloudflare Worker | Sites already behind Cloudflare — captures every request at the edge, before your origin server. | Cloudflare Worker Setup |
| Fluent Bit | Self-hosted Apache or Nginx servers — tails your existing access logs and streams them in real time. | Fluent Bit Setup |
The Cloudflare Worker method can also serve AI-agent-friendly responses to recognized crawlers using your Sona AI Crawler ID — delivering clean, extractable content to the bots that build AI answers. See the Cloudflare Worker Setup for details.