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Buying Stage

Buying stages are typically categorized into several phases:

  • Awareness
  • Consideration
  • Decision
  • Purchase

Each stage captures different actions and behaviors of a potential customer.

Buying Stage Table

Understanding each stage

Awareness

  • What: Early-stage prospects discovering your brand through their first website visit.

  • Action: Track visits and engagements to identify interst and nurture with educational content.

Consideration Stage

  • What: Prospects actively evaluating your product by engaging with content, filling out forms, or viewing pricing.

  • Action: Track intent signals and engagement trends to identify interest and follow up with targeted messaging.

Decision Stage

  • What: Prospects are highly engaged, repeatedly visiting key pages, reviewing case studies, or spending significant time on your site.

  • Action: Monitor intent signals and engagement trends to initiate direct outreach and guide them toward conversion.

Purchase Stage

  • What: Prospects showing strong buying intent by engaging with pricing pages, spending extended time on key content, or requesting a demo.

  • Action: Facilitate the purchase with clear next steps, personalized support, and timely follow-ups to close the deal.

Filter Accounts based on Buying Stage

Step 1: Click Filters dropdown

Filters

Step 2: Type Buying Stage in the search bar inside filters dropdown.

Buying Stage

Step 3: Click the Buying Stage then add conditions

Buying Stage Table

After adding the filter, the table is now ordered based on the specified condition.

Buying Stage Table