Last Touch Channel

The Last Touch Channel column in the Accounts table shows the final marketing channel a company’s visitors engaged with before taking a key action on your website. This helps you understand which channels are most effective in driving conversions.

How to View Last Touch Channel for Accounts

Step 1: Click Identified under Accounts in the sidebar.

Step 2: Click the Filters dropdown and type "Last Touch Channel" in the search bar.

Step 3: Add a condition, then click Apply.

The condition means that only accounts containing 'LinkedIn' as their Last Touch Channel will be displayed.

Step 4: In the table, use the horizontal scroll bar to navigate to the far right until you see the First Touch Channel header.