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Intent Score

An Intent Score measures how likely a lead or account is to make a purchase based on their behavior and engagement. By tracking actions like website visits, content downloads, and third-party research activity, businesses can prioritize high-intent leads, shorten sales cycles, and improve conversions.

How to view Intent Score​

By clicking Identified under Accounts.

Sidebar

You will then be able to see a table, with the Intent Signals right beside Company Name.

Acounts Table

Conclusion​

An Intent Score helps your business focus on the right leads at the right time. By leveraging intent data, you can align marketing and sales efforts, personalize outreach, and accelerate the buyer’s journey—ultimately driving more conversions and revenue.