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First Touch Channel

The First Touch Channel is the initial marketing channel through which potential customers first engage with your product or website. It helps you track how visitors discover your business—whether through email, social media, paid ads, or organic search. Understanding this first interaction allows you to optimize your marketing efforts and improve customer acquisition.

How to View First Touch Channel for Accounts​

Step 1: Click Identified under Accounts in the sidebar.

Sidebar

Step 2: Click the Filters dropdown and type "First Touch Channel" in the search bar.

Filters

Step 3: Add a condition, then click Apply.

Conditions

The condition means that only accounts containing 'Email' as their First Touch Channel will be displayed.

Step 4: In the table, use the horizontal scroll bar to navigate to the far right until you see the First Touch Channel header.

Table