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Intent Signals

The Intent Signals column in the Accounts table tracks key visitor behaviors that indicate a company’s level of interest in your product or service. These signals help you identify engaged prospects based on their interactions with your website.

For example, intent signals may include:

  • Visited Website – The company has visited your website.
  • Total Time Spent – Measures the total duration visitors from that company spent on your site.
  • Visit Greater than 120s – Indicates if a visitor spent more than 120 seconds on your site.
  • Viewed Pricing – Shows that someone from the company visited your pricing page, signaling potential buying intent.
  • Viewed Registration Step 1 – Suggests that a visitor from the company started the sign-up process.

How to View Intent Signals​

Step 1: Go to Identified under Accounts.

Sidebar

Step 2: Click the Filters dropdown and type "Intent Signals" in the search bar.

Filters

Step 3: Add a condition, then click Apply.

Conditions

The condition means that only accounts that at least have "Visited Website" as their Intent Signal will be displayed.

Step 4: In the table, use the horizontal scrollbar to scroll to the right until you see the Intent Signals column.

Table

Here, you'll see the number of different pages that visitors from each company have accessed on your website.