Step 1: Find active accounts to target
Welcome to Sona!
Step 2: Track buyer activity on your target accounts
This guide will walk you through using the People List feature to effectively track and analyze buyer activity.
Step 3: Identify buyers engaging with your product
This guide will walk you through using the People List feature to effectively track and analyze buyer activity.
Step 4: Build custom segments that are most likely to convert
Audiences in Sona are customizable groups of accounts and individuals categorized based on specific attributes, behaviors, and intent signals. These audiences help you identify and prioritize high-intent accounts, enabling your sales and marketing teams to focus on the most promising leads.
Step 5: Use filters to spot high-intent leads
Audiences is a powerful tool in Sona that allows you to spot high-intent leads by grouping accounts and individuals based on specific attributes, behaviors, and engagement patterns. With customizable filters like Intent Signals, Buying Stage, and ICP Score, you can prioritize prospects showing strong interest in your product or service. Whether you’re tracking frequent website visitors, content downloaders, or decision-stage buyers, Audiences helps you focus your sales and marketing efforts on the most promising leads, ensuring faster conversions and better ROI.
Step 6: Activate data in your go-to-market platforms
After collecting and analyzing your data, the next step is putting it to work. Syncing data with your GTM platforms—like CRM, marketing automation, and sales enablement tools—helps teams personalize engagement, optimize outreach, and drive revenue more effectively.