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Step 2: Track buyer activity on your target accounts

This guide will walk you through using the People List feature to effectively track and analyze buyer activity.

Step 1: Navigate to Identified under People in the left sidebar​

Sidebar

This table displays People accounts that have been identified.

People Accounts table

Step 2: Click on the Filters dropdown and type Purchase Date in the search bar. This allows you to filter out non-buyer accounts.​

Filter

Then, select and add a condition.

Filter

The People accounts displayed here are those that made a purchase in 2025.

People table

Step 3: Click on either the name or email of an account.​

Close up table focusing on clickable name

Step 4: Scroll down the profile to the Activity section, where you can view the user's previous activities.​

Intent Signals