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Sona Enrich

What is Sona Enrich?​

Sona Enrich is your data intelligence layer for growth. It enriches leads, contacts, and account records with verified firmographic, technographic, and intent insights, then activates that data across your CRM, outbound workflows, and advertising platforms.

Instead of simply adding missing fields, Sona Enrich focuses on identifying who is high-fit, in-market, and ready for engagement, enabling teams to prioritize their best opportunities and operate with precision.

What Sona Enrich Delivers​

  • Complete Account Profiles Turn any domain or record into a rich company profile, industry, size, technology stack, funding details, and web presence.
  • ICP Fit Scoring Automatically evaluate how closely a lead or account aligns with your ideal customer profile criteria.
  • Buying Stage & Intent Signals Detect whether a company is researching your category or showing in-market readiness.
  • Activation Across Your Stack Sync enriched insights into HubSpot, Salesforce, outreach workflows, and ad platforms.

Why It Matters​

High-quality data drives better targeting, stronger personalization, and higher conversion rates. With Sona Enrich:

  • Marketing targets the right accounts instead of wasting spend.
  • Sales focuses on accounts actively showing intent.
  • RevOps maintains clean, reliable, unified data across systems.

This turns enrichment from a reporting tool into a revenue acceleration engine.

Key Capabilities​

CapabilityWhat it Enables
Profile360Generate structured company profiles instantly.
Account360Centralized view of fit, intent & buying journey.
Bulk & Real-Time EnrichmentUpdate CRM records automatically or in batches.
Search & Lookup ToolsQuickly verify and explore accounts.
Sync to CRM & WorkflowsPush intelligence directly into sales & marketing systems.

Ideal Use Cases​

  • Marketing Teams: Build better audiences and optimize ad targeting.
  • Sales Teams: Identify high-priority accounts and personalize outreach.
  • RevOps & Data Teams: Maintain clean, consistent data across the organization.
  • Foundations for AI/Scoring Models: Power lead scoring and predictive pipelines.

In Short​

Sona Enrich is the enrichment layer that identifies who matters, when they matter, and how to engage them, enabling your team to operate smarter, faster, and with confidence.

Last updated on by Sona