Sona Enrich

What is Sona Enrich?

Sona Enrich is your data intelligence layer for growth. It enriches leads, contacts, and account records with verified firmographic, technographic, and intent insights, then activates that data across your CRM, outbound workflows, and advertising platforms.

Instead of simply adding missing fields, Sona Enrich focuses on identifying who is high-fit, in-market, and ready for engagement, enabling teams to prioritize their best opportunities and operate with precision.

What Sona Enrich Delivers

• Complete Account Profiles Turn any domain or record into a rich company profile, industry, size, technology stack, funding details, and web presence.
• ICP Fit Scoring Automatically evaluate how closely a lead or account aligns with your ideal customer profile criteria.
• Buying Stage & Intent Signals Detect whether a company is researching your category or showing in-market readiness.
• Activation Across Your Stack Sync enriched insights into HubSpot, Salesforce, outreach workflows, and ad platforms.

Why It Matters

High-quality data drives better targeting, stronger personalization, and higher conversion rates. With Sona Enrich:

• Marketing targets the right accounts instead of wasting spend.
• Sales focuses on accounts actively showing intent.
• RevOps maintains clean, reliable, unified data across systems.

This turns enrichment from a reporting tool into a revenue acceleration engine.

Key Capabilities

Capability	What it Enables
Profile360	Generate structured company profiles instantly.
Account360	Centralized view of fit, intent & buying journey.
Bulk & Real-Time Enrichment	Update CRM records automatically or in batches.
Search & Lookup Tools	Quickly verify and explore accounts.
Sync to CRM & Workflows	Push intelligence directly into sales & marketing systems.

Ideal Use Cases

• Marketing Teams: Build better audiences and optimize ad targeting.
• Sales Teams: Identify high-priority accounts and personalize outreach.
• RevOps & Data Teams: Maintain clean, consistent data across the organization.
• Foundations for AI/Scoring Models: Power lead scoring and predictive pipelines.

In Short

Sona Enrich is the enrichment layer that identifies who matters, when they matter, and how to engage them, enabling your team to operate smarter, faster, and with confidence.

ICP Fit Score

ICP Fit Score in Sona measures how well an account matches your Ideal Customer Profile (ICP), helping you prioritize high-fit leads based on industry, size, and tech stack.

Buying Stage

Buying stages are typically categorized into several phases:

Intent Signals

The Intent Signals column in the Accounts table tracks key visitor behaviors that indicate a company’s level of interest in your product or service. These signals help you identify engaged prospects based on their interactions with your website.

Company Search

Company Search in Sona helps you discover high-fit accounts using unique marketing and developer intelligence data attributes. Explore millions of companies enriched with growth signals, technology stack data, marketing intelligence and firmographic attributes, then build targeted account lists for targeted account nurturing and outreach. This guide is designed to walk you through how to search, identify accounts, and then build auto-refreshing audiences that match your ideal customer profile attributes.

Identified Accounts

This guide shows you how to leverage Sona Accounts to identify which companies are visiting your website and to turn that insight into action. You'll learn to analyze account profiles, find key contacts within visiting companies, and use persona matching to prioritize your outreach efforts. With this comprehensive approach, you'll be able to transform anonymous website traffic into a pipeline of qualified prospects and to understand when your existing leads are engaged.

Target Account Lists

Account Lists let you manually build static collections of identified accounts, either by uploading a list of supported file type or curating accounts directly from the platform. These lists are different from dynamic audiences, which auto-update based on filter conditions. With account lists, you choose exactly which accounts to include, giving you total control. Lists can also be uploaded, enriched, and used as sources for Destinations or account-based marketing (ABM).